Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Laura Mercier
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
12.0%
-0.3% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Estee Lauder
Competitor Displacement Rate
8.0%
Competitors are displacing Laura Mercier in 8.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Laura Mercier's visibility is slightly decreasing, possibly because Estee Lauder offers more comprehensive solutions for sensitive skin and has a stronger presence in 'best of' lists.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[temptalia.com][ulta.com]⚠️ Identified Vulnerability:Product Range
Primary Threat Identified:Estee Lauder
Target Persona:Mature Skincare Consumers
🚨 Threat Velocity:2/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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