Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Lennar
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
DR Horton
Competitor Displacement Rate
30.0%
Competitors are displacing Lennar in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Lennar has strong visibility, DR Horton often secures more prominent placements for new home searches due to its extensive market presence and aggressive marketing. Lennar's offerings may be perceived as less accessible in direct search queries.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[drhorton.com][khov.com]⚠️ Identified Vulnerability:Market Dominance
Primary Threat Identified:DR Horton
Target Persona:First-Time Homebuyers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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