Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Lifebuoy
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Dettol
Competitor Displacement Rate
0.1%
Competitors are displacing Lifebuoy in 0.1% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Lifebuoy is a recognized brand, Dettol often surfaces more prominently in searches related to hygiene products and germ protection, indicating a slight advantage in algorithmic prioritization for consumer health queries.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[dettol.com][reckitt.com]⚠️ Identified Vulnerability:Brand Visibility
Primary Threat Identified:Dettol
Target Persona:Hygiene-Conscious Households
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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