Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Lysol
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
70.0%
+1.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Clorox
Competitor Displacement Rate
15.0%
Competitors are displacing Lysol in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Lysol maintains strong brand recognition, Clorox often surfaces in searches related to specific germ-killing efficacy or broader household cleaning solutions. Lysol could improve by highlighting unique product formulations or multi-surface cleaning capabilities.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[clorox.com][webmd.com]⚠️ Identified Vulnerability:Product Differentiation
Primary Threat Identified:Clorox
Target Persona:Household Decision Makers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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