Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
MAC Cosmetics
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+3.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Sephora
Competitor Displacement Rate
45.0%
Competitors are displacing MAC Cosmetics in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While MAC maintains strong brand recognition, Sephora's aggressive online marketing, wider brand portfolio, and superior customer loyalty programs are increasingly displacing its market share.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[sephora.com][ulta.com][fentybeauty.com]⚠️ Identified Vulnerability:Platform Ecosystem
Primary Threat Identified:Sephora
Target Persona:Gen Z Makeup Enthusiasts
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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