Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Marcus by Goldman Sachs
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Ally Bank
Competitor Displacement Rate
10.0%
Competitors are displacing Marcus by Goldman Sachs in 10.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Marcus by Goldman Sachs performs well in online visibility for savings accounts and CDs, but Ally Bank often competes aggressively on interest rates and user experience, leading to some displacement.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[bankrate.com][nerdwallet.com][ally.com]⚠️ Identified Vulnerability:Interest Rates
Primary Threat Identified:Ally Bank
Target Persona:Savvy Savers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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