Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Marlboro
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
60.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Newport
Competitor Displacement Rate
25.0%
Competitors are displacing Marlboro in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Marlboro faces declining smoking rates and increasing competition from alternative nicotine products and menthol brands. Its traditional cigarette market is shrinking, and its brand image struggles to adapt.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tobaccojournal.com][cancercouncil.com.au]⚠️ Identified Vulnerability:Market Trend
Primary Threat Identified:Newport
Target Persona:Cigarette Smokers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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