Travel, Hospitality & Dining
🟢 SERP-Grounded (Light Telemetry)
Marriott
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
55.0%
+0.4% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Hilton
Competitor Displacement Rate
10.0%
Competitors are displacing Marriott in 10.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Marriott's vast portfolio is challenged by Hilton's strong presence in specific market segments and competitive pricing strategies in certain regions.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[hilton.com][ihg.com]⚠️ Identified Vulnerability:Regional Pricing
Primary Threat Identified:Hilton
Target Persona:Value-seeking travelers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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