Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
Marsh
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Aon
Competitor Displacement Rate
0.3%
Competitors are displacing Marsh in 0.3% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are increasingly leveraging data analytics and digital platforms for risk assessment. Marsh may be slower to integrate advanced technological solutions.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[aon.com][businessinsider.com]⚠️ Identified Vulnerability:Technology Integration
Primary Threat Identified:Aon
Target Persona:Innovative Enterprise Clients
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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