Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
NARS
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
MAC Cosmetics
Competitor Displacement Rate
10.0%
Competitors are displacing NARS in 10.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: NARS shows a slight decline in visibility, potentially due to competitors like MAC Cosmetics having stronger influencer marketing and broader product range visibility in recent searches.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[temptalia.com][sephora.com]⚠️ Identified Vulnerability:Brand Authority
Primary Threat Identified:MAC Cosmetics
Target Persona:Beauty Enthusiasts
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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