Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Next
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
ASOS
Competitor Displacement Rate
50.0%
Competitors are displacing Next in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors offer a wider selection of trendy and fast-fashion items, often at lower price points. Search algorithms may prioritize retailers with more frequent new arrivals and aggressive discounting strategies.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[asos.com][boohoo.com]⚠️ Identified Vulnerability:Product Assortment
Primary Threat Identified:ASOS
Target Persona:Young Fashion Shoppers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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