Public Sector & Education
🟢 SERP-Grounded (Light Telemetry)
Nicorette
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.2%
-0.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Nicotine Gum
Competitor Displacement Rate
0.4%
Competitors are displacing Nicorette in 0.4% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Nicorette faces competition from generic nicotine gum and other NRT products. Lack of clear differentiation on efficacy or variety of forms may lead to user churn.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[webmd.com][healthline.com]⚠️ Identified Vulnerability:Product Variety
Primary Threat Identified:Nicotine Gum
Target Persona:Health-Conscious Smokers
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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