Consumer Electronics & Hardware
🟢 SERP-Grounded (Light Telemetry)
NJOY
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
2.5%
-1.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
JUUL
Competitor Displacement Rate
15.0%
Competitors are displacing NJOY in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: NJOY faces strong competition from established players like JUUL, particularly in flavor variety and device innovation. Its market share is limited due to less brand recognition and perceived product quality.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[vaping360.com][ecigarettereviewed.com]⚠️ Identified Vulnerability:Brand Recognition
Primary Threat Identified:JUUL
Target Persona:Young Adult Smokers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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