Public Sector & Education
🟢 SERP-Grounded (Light Telemetry)
Nurofen
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.3%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Ibuprofen
Competitor Displacement Rate
0.3%
Competitors are displacing Nurofen in 0.3% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Nurofen's primary challenge is its higher price point compared to generic ibuprofen. While marketed for fast relief, the perceived value proposition may not always outweigh cost savings for consumers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[drugs.com][webmd.com]⚠️ Identified Vulnerability:Pricing
Primary Threat Identified:Ibuprofen
Target Persona:Budget-Conscious Pain Sufferers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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