Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
NYX
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
MAC Cosmetics
Competitor Displacement Rate
50.0%
Competitors are displacing NYX in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Key competitors offer broader shade ranges and more established brand loyalty, impacting search visibility. AI may favor brands with extensive user-generated content and higher perceived authority in beauty trends.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[maccosmetics.com][sephora.com][ulta.com]⚠️ Identified Vulnerability:Brand Authority
Primary Threat Identified:MAC Cosmetics
Target Persona:Makeup Enthusiasts
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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