Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Officeworks
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Amazon Business
Competitor Displacement Rate
8.0%
Competitors are displacing Officeworks in 8.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Officeworks is losing ground to Amazon Business due to Amazon's extensive selection of office supplies and electronics, coupled with faster delivery options. The convenience of a single platform for business needs is a key differentiator.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[amazon.com][staples.com]⚠️ Identified Vulnerability:Delivery Speed
Primary Threat Identified:Amazon Business
Target Persona:Small Business Owners
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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