Enterprise Software & IT (B2B)
🟢 SERP-Grounded (Light Telemetry)
Optus
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-1.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Telstra
Competitor Displacement Rate
18.0%
Competitors are displacing Optus in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Telstra is increasing its market share by heavily promoting its 5G network capabilities and managed IT services for businesses.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[itnews.com.au][arnnet.com.au]⚠️ Identified Vulnerability:Network Dominance
Primary Threat Identified:Telstra
Target Persona:Medium to Large Enterprises
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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