Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Oral-B
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Philips Sonicare
Competitor Displacement Rate
30.0%
Competitors are displacing Oral-B in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are aggressively marketing AI-powered personalized brushing feedback and superior battery life. Oral-B's app integration is less intuitive for some users.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[reddit.com][consumerreports.org]⚠️ Identified Vulnerability:Smart Features
Primary Threat Identified:Philips Sonicare
Target Persona:Tech-Savvy Consumers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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