Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Otrivin
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Afrin
Competitor Displacement Rate
18.0%
Competitors are displacing Otrivin in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Otrivin, a well-known nasal decongestant, faces intense competition from established brands like Afrin and generic alternatives. Price sensitivity and established brand loyalty for competitors can lead to displacement.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[afrin.com][cvs.com][walgreens.com]⚠️ Identified Vulnerability:Brand Loyalty
Primary Threat Identified:Afrin
Target Persona:Consumers Seeking Nasal Decongestants
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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