Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Palace 66
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
2.0%
+0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Shell
Competitor Displacement Rate
12.0%
Competitors are displacing Palace 66 in 12.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Major global oil companies like Shell have significantly larger marketing budgets and wider brand recognition. Palace 66 operates in a highly competitive market with limited visibility.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[shell.com][exxon.com]⚠️ Identified Vulnerability:Brand Scale
Primary Threat Identified:Shell
Target Persona:Drivers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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