Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Pall Mall
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NegativeThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Marlboro
Competitor Displacement Rate
60.0%
Competitors are displacing Pall Mall in 60.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Declining market share due to health concerns and strong competition from brands with premium positioning and diverse product variants. Lacks significant product innovation.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tobaccoreporter.com][tobaccojournal.com]⚠️ Identified Vulnerability:Product Offering
Primary Threat Identified:Marlboro
Target Persona:Young adult smokers
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
Unlock Full Threat Report (30 Free Credits)