Consumer Electronics & Hardware
🟢 SERP-Grounded (Light Telemetry)
Ploom
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
5.0%
-2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
IQOS
Competitor Displacement Rate
35.0%
Competitors are displacing Ploom in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Ploom faces significant competition from established brands like IQOS, which have a stronger market presence and wider distribution. Their product offerings may not yet resonate as strongly with the core consumer base.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[reddit.com][heathline.com]⚠️ Identified Vulnerability:Market Penetration
Primary Threat Identified:IQOS
Target Persona:Smokers Seeking Alternatives
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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