Enterprise Software & IT (B2B)
🟢 SERP-Grounded (Light Telemetry)
Plusnet
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
1.0%
+0.1% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
BT Business
Competitor Displacement Rate
2.0%
Competitors are displacing Plusnet in 2.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Plusnet offers business broadband and phone services. Competition from larger ISPs like BT Business, with more extensive infrastructure and service bundles, poses a threat to market share.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[uswitch.com][moneysavingexpert.com]⚠️ Identified Vulnerability:Service Breadth
Primary Threat Identified:BT Business
Target Persona:Small Business Owners
🚨 Threat Velocity:2/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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