Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Ponta
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Rakuten Ichiba
Competitor Displacement Rate
35.0%
Competitors are displacing Ponta in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Ponta's loyalty program is less integrated with a broad e-commerce platform compared to competitors like Rakuten. Users seek unified points and shopping experiences.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[rakuten.co.jp][amazon.co.jp]⚠️ Identified Vulnerability:Platform Integration
Primary Threat Identified:Rakuten Ichiba
Target Persona:Loyal Shoppers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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