Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Pril
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Fairy
Competitor Displacement Rate
35.0%
Competitors are displacing Pril in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Pril offers effective cleaning, but Fairy dominates search results with aggressive promotional activities and perceived superior grease-cutting power, especially in online retail environments.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tesco.com][sainsburys.co.uk][which.co.uk]⚠️ Identified Vulnerability:Market Share
Primary Threat Identified:Fairy
Target Persona:Household Cleaning Shoppers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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