Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Prouds
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
5.0%
+0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Michael Hill
Competitor Displacement Rate
3.0%
Competitors are displacing Prouds in 3.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Prouds is experiencing a slight displacement by Michael Hill due to Michael Hill's more modern designs and perceived higher quality craftsmanship. Customers seeking contemporary jewelry styles may opt for competitors.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[michaelhill.com.au][argos.co.uk]⚠️ Identified Vulnerability:Design Aesthetics
Primary Threat Identified:Michael Hill
Target Persona:Fashion-Forward Shoppers
🚨 Threat Velocity:3/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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