Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Quilmes
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
2.0%
-0.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Budweiser
Competitor Displacement Rate
30.0%
Competitors are displacing Quilmes in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Quilmes faces intense competition from global giants like Budweiser, which have superior marketing budgets and wider distribution networks. Localized appeal may not be enough to counter global brand dominance.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[budweiser.com][heineken.com]⚠️ Identified Vulnerability:Global Reach
Primary Threat Identified:Budweiser
Target Persona:International Beer Enthusiasts
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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