Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
REA Asia
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
1.0%
-3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NegativeThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
PropertyGuru
Competitor Displacement Rate
40.0%
Competitors are displacing REA Asia in 40.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: REA Asia operates in a highly competitive Asian real estate portal market dominated by giants like PropertyGuru. Lack of localized content, user experience, and marketing investment hinder its growth against established players.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[propertyguru.com][99acres.com]⚠️ Identified Vulnerability:Market Penetration
Primary Threat Identified:PropertyGuru
Target Persona:Regional Property Investors
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
Unlock Full Threat Report (30 Free Credits)