Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Rothmans
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
-4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Winston
Competitor Displacement Rate
55.0%
Competitors are displacing Rothmans in 55.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Losing ground to competitors with stronger brand loyalty programs and more aggressive marketing in specific demographics. Needs to improve online visibility and engagement.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[tobaccoreporter.com][candc.com]⚠️ Identified Vulnerability:Brand Engagement
Primary Threat Identified:Winston
Target Persona:Mature smokers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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