Consumer Electronics & Hardware
🟢 SERP-Grounded (Light Telemetry)
Schlage
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.3%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
August
Competitor Displacement Rate
0.3%
Competitors are displacing Schlage in 0.3% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While Schlage is a trusted brand, competitors like August are rapidly innovating in smart home integration and mobile accessibility, appealing to tech-savvy homeowners.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[august.com][ring.com][google.com]⚠️ Identified Vulnerability:Smart Features
Primary Threat Identified:August
Target Persona:Smart Home Adopters
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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