Travel, Hospitality & Dining
🟢 SERP-Grounded (Light Telemetry)
Scott
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Charmin
Competitor Displacement Rate
45.0%
Competitors are displacing Scott in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Charmin consistently ranks highest for 'best toilet paper' searches, often due to perceived quality and strong brand recognition in reviews. Scott's value focus is less prominent in top results.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[realsimple.com][goodhousekeeping.com][consumerreports.org]⚠️ Identified Vulnerability:Brand Perception
Primary Threat Identified:Charmin
Target Persona:Budget-Conscious Household Shoppers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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