Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Sensodyne
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
15.0%
+3.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Colgate
Competitor Displacement Rate
20.0%
Competitors are displacing Sensodyne in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Sensodyne's dominance in sensitivity toothpaste is being challenged by Colgate's extensive distribution and diversified product lines, including new formulations. Price point may be a factor for value-conscious consumers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[ada.org][everydayhealth.com]⚠️ Identified Vulnerability:Product Diversification
Primary Threat Identified:Colgate
Target Persona:Dental Hygienists
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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