Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Shell Energy
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
40.0%
+10.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
British Gas
Competitor Displacement Rate
20.0%
Competitors are displacing Shell Energy in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Shell Energy is gaining traction with competitive pricing and a focus on renewable energy options, but faces established trust and wider service offerings from incumbents like British Gas. The key differentiator is its modern, digital-first approach attracting new customers.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[britishgas.co.uk][edfenergy.com][octopus.energy]⚠️ Identified Vulnerability:Customer Acquisition
Primary Threat Identified:British Gas
Target Persona:Environmentally Conscious Consumers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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