Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Sierra
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.2%
+0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
REI
Competitor Displacement Rate
0.3%
Competitors are displacing Sierra in 0.3% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Sierra's online visibility is challenged by larger outdoor retailers offering wider selections and more aggressive digital marketing, leading to lost market share in key product categories.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[rei.com][backcountry.com]⚠️ Identified Vulnerability:Brand Authority
Primary Threat Identified:REI
Target Persona:Outdoor Enthusiasts
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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