Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Smirnoff
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Absolut Vodka
Competitor Displacement Rate
20.0%
Competitors are displacing Smirnoff in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: While strong, competitors are gaining traction with premium offerings and targeted influencer marketing campaigns. Needs to highlight unique selling propositions more.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[thespruceeats.com][liquor.com]⚠️ Identified Vulnerability:Product Differentiation
Primary Threat Identified:Absolut Vodka
Target Persona:Cocktail Enthusiasts
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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