Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Smurfit Kappa
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.1%
-0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
DS Smith
Competitor Displacement Rate
0.2%
Competitors are displacing Smurfit Kappa in 0.2% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are leading in sustainable packaging innovations and e-commerce solutions, driving significant market share gains.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[packagingdigest.com][dssmith.com][globenewswire.com]⚠️ Identified Vulnerability:Sustainable Innovation
Primary Threat Identified:DS Smith
Target Persona:Supply Chain Directors
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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