Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Soulfull
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
20.0%
+1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Kellogg's
Competitor Displacement Rate
50.0%
Competitors are displacing Soulfull in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Soulfull, focusing on healthy breakfast options, often gets displaced by established giants like Kellogg's, which have broader distribution and brand recognition. Algorithmic preference leans towards Kellogg's for general breakfast cereal searches.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[kelloggs.com][quaker.com]⚠️ Identified Vulnerability:Brand Recognition
Primary Threat Identified:Kellogg's
Target Persona:Health-conscious Breakfast Buyers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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