Enterprise Software & IT (B2B)
🟢 SERP-Grounded (Light Telemetry)
SurePayroll
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
-4.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Gusto
Competitor Displacement Rate
50.0%
Competitors are displacing SurePayroll in 50.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: SurePayroll's core payroll services are functional, but competitors like Gusto offer more comprehensive HR solutions, attracting businesses seeking an all-in-one platform.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[gusto.com][onpay.com]⚠️ Identified Vulnerability:Platform Integration
Primary Threat Identified:Gusto
Target Persona:Small Business Owners
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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