Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Surf Excel
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
35.0%
-1.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Ariel
Competitor Displacement Rate
30.0%
Competitors are displacing Surf Excel in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Ariel is consistently outranking Surf Excel for 'best laundry detergent' and related queries, likely due to perceived superior stain-removal technology and strong marketing campaigns. Surf Excel might be seen as a secondary option.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[ariel.in][persil.com][tide.com]⚠️ Identified Vulnerability:Cleaning Efficacy
Primary Threat Identified:Ariel
Target Persona:Performance-Oriented Households
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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