Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Syoss
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
5.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Garnier
Competitor Displacement Rate
15.0%
Competitors are displacing Syoss in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Syoss faces significant competition from Garnier in hair color and styling products, with Garnier often ranking higher due to broader product availability and targeted marketing campaigns.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[boots.com][superdrug.com]⚠️ Identified Vulnerability:Brand Awareness
Primary Threat Identified:Garnier
Target Persona:Budget-Conscious Hair Colorists
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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