Enterprise Software & IT (B2B)
🟢 SERP-Grounded (Light Telemetry)
Tableau
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
30.0%
+3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Power BI
Competitor Displacement Rate
25.0%
Competitors are displacing Tableau in 25.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Tableau faces intense competition from Microsoft's Power BI, which offers a deeply integrated and often more cost-effective solution within the Microsoft ecosystem, impacting Tableau's market share in enterprise deployments.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[powerbi.microsoft.com][qlik.com][looker.google.com]⚠️ Identified Vulnerability:Pricing & Integration
Primary Threat Identified:Power BI
Target Persona:Business Analysts
🚨 Threat Velocity:8/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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