Media & Entertainment
🟢 SERP-Grounded (Light Telemetry)
TBWA
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
10.0%
-2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Ogilvy
Competitor Displacement Rate
45.0%
Competitors are displacing TBWA in 45.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: As a large advertising agency, direct search visibility is low compared to specialized digital marketing firms or in-house solutions. Competitors with strong case studies and thought leadership content capture more leads.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[adweek.com][adage.com][ogilvy.com]⚠️ Identified Vulnerability:Digital Marketing
Primary Threat Identified:Ogilvy
Target Persona:Marketing Directors
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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