Consumer Electronics & Hardware
🟢 SERP-Grounded (Light Telemetry)
Tesco Mobile
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
25.0%
+2.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
EE
Competitor Displacement Rate
30.0%
Competitors are displacing Tesco Mobile in 30.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Tesco Mobile faces pressure from major network operators like EE due to their extensive 5G coverage and bundled device offers. Their MVNO model limits infrastructure advantage.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[ee.co.uk][virginmedia.com]⚠️ Identified Vulnerability:Network Infrastructure
Primary Threat Identified:EE
Target Persona:Budget-Conscious Consumers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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