Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
Tetley
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
5.0%
-2.5% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Lipton
Competitor Displacement Rate
15.0%
Competitors are displacing Tetley in 15.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Lipton has a stronger brand presence and wider distribution, leading to higher visibility in tea-related searches. Tetley's marketing efforts appear less impactful in capturing top search rankings.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[lipton.com][reddit.com]⚠️ Identified Vulnerability:Brand Awareness
Primary Threat Identified:Lipton
Target Persona:Everyday Tea Drinkers
🚨 Threat Velocity:4/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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