Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Tide
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
0.0%
0.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Persil
Competitor Displacement Rate
0.0%
Competitors are displacing Tide in 0.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Limited AI-driven comparisons in search results might overlook advantages in stain removal technology or sustainable formulations.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[seventhgeneration.com][allure.com][goodhousekeeping.com]⚠️ Identified Vulnerability:AI Content Gaps
Primary Threat Identified:Persil
Target Persona:Household Laundry Managers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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