Retail & E-Commerce
🟢 SERP-Grounded (Light Telemetry)
TK Maxx
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
58.0%
+2.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:NeutralThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Burlington
Competitor Displacement Rate
22.0%
Competitors are displacing TK Maxx in 22.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are improving their online personalization and loyalty programs. TK Maxx's off-price model struggles with consistent digital engagement.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[burlington.com][tjmaxx.com]⚠️ Identified Vulnerability:Digital Engagement
Primary Threat Identified:Burlington
Target Persona:Savvy discount shoppers
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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