Healthcare & Pharmaceuticals
🟢 SERP-Grounded (Light Telemetry)
Tums
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
14.0%
+3.2% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
Rolaids
Competitor Displacement Rate
18.0%
Competitors are displacing Tums in 18.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Tums, a leader in antacids, faces persistent competition from Rolaids and generic alternatives, often competing on price and availability in major retail channels. New active ingredients could disrupt.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[consumerreports.org][drugs.com]⚠️ Identified Vulnerability:Pricing Pressure
Primary Threat Identified:Rolaids
Target Persona:Consumers with Acid Indigestion
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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