Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
TurboTax
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
45.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
H&R Block
Competitor Displacement Rate
20.0%
Competitors are displacing TurboTax in 20.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Competitors are increasingly offering free tiers for simpler returns and more competitive pricing for add-on services. TurboTax's premium features are becoming costly.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[nerdwallet.com][capterra.com]⚠️ Identified Vulnerability:Pricing
Primary Threat Identified:H&R Block
Target Persona:Price-sensitive filers
🚨 Threat Velocity:7/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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