Financial Services & Fintech
🟢 SERP-Grounded (Light Telemetry)
UBank
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
18.0%
-3.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:VulnerableThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
ING Australia
Competitor Displacement Rate
28.0%
Competitors are displacing UBank in 28.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: ING's superior mobile app experience and more competitive savings rates are attracting customers seeking better digital banking solutions.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[canstar.com.au][finder.com.au]⚠️ Identified Vulnerability:Mobile Experience
Primary Threat Identified:ING Australia
Target Persona:Younger customers prioritizing digital-first banking.
🚨 Threat Velocity:5/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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