Energy & Industrials
🟢 SERP-Grounded (Light Telemetry)
Union Pacific
Programmatic AI Search & Model Visibility Audit
Share of Model (SOM)The percentage of time frontier AI models (ChatGPT, Claude, Gemini) recommend this brand for high-intent category queries.
50.0%
+5.0% 30-Day MomentumThe rolling 30-day change in algorithmic Share of Model. Positive momentum indicates increasing AI mindshare.
🧠 Neural Valency:DominantThe contextual sentiment of the AI's recommendation. 'Dominant' implies strong conviction, while 'Vulnerable' implies the model heavily conditions its recommendation.
Algorithmic Threat Detection
Primary Competitor Threat
BNSF Railway
Competitor Displacement Rate
35.0%
Competitors are displacing Union Pacific in 35.0% of high-intent buyer queries.The frequency at which AI models actively suggest a competitor as a superior alternative to this brand.
Algorithmic Rationale: Union Pacific maintains a strong presence in freight rail, but BNSF Railway often competes aggressively on specific routes and offers superior intermodal solutions. The displacement occurs where integrated logistics and network efficiency are paramount.
Missing AI Citations:High-authority domains (e.g., Reddit, G2) that models cite to justify recommending competitors, where this brand currently lacks presence.
[bnsf.com][railinc.com]⚠️ Identified Vulnerability:Network Efficiency
Primary Threat Identified:BNSF Railway
Target Persona:Supply Chain Managers
🚨 Threat Velocity:6/10An algorithmic urgency score (1-10) indicating how rapidly competitors are capturing this brand's historical AI search share.
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